![]() ![]() However, data enrichment focuses on adding more data, while data cleansing focuses on the repair and validation of existing data. Cleansing is the act of fixing errors in a dataset such as inaccurate, out-of-date, and duplicate information. External: You can use a third-party data enrichment service that has access to external records.ĭata enrichment is closely related to data cleansing.Internal: You can combine data about the same customer or company located in several internal databases into a single record.Direct: Customers and companies may directly choose to provide more information about themselves (e.g.There are three main ways of performing data enrichment: With data enrichment, you can fill in the missing pieces, including a contact's name, mailing address, email address, phone number, and even firmographic details like company size, industry, and geographic location.ĭata enrichment can be performed through direct means, internal consolidation, or by leveraging third-party data enrichment services. ![]() This process is particularly valuable for company data and customer data, where records may be incomplete.įor instance, imagine having a lead with only an email address. Yet while Salesforce is full of CRM features and functionality, many organizations don't know all that it can do.ĭata enrichment involves enhancing your existing datasets by enriching them with additional relevant information. Salesforce is the world's most popular CRM software, with nearly 20 percent market share. ![]() By storing data about all of your interactions with existing customers and potential customers-from the first point of contact to the last purchase-CRM software makes it dramatically easier for your sales reps and marketing teams to do their jobs. Your CRM (customer relationship management) software might just be the most valuable component of your IT environment.
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